Safety Boot HQ Online Store

Bear Shoe's online store has a new address! 

More than a year ago Bear Shoe launched a new online store here on this website. As the web store has grown, we've been able to offer a larger variety of manufacturers beyond our physical store, and it was time to expand our online sales.  In order to do that, we've launched a completely new online web store.

The name says it all.  We've always prided ourselves on being the Safety Boot Headquarters for Wisconsin.  So we're taking that name further online with Safety Boot Headquarters!

For Online Safety Boots and Casual Footwear, head to

If you're looking for rugged workwear, steel toed boots, safety boots, flame resistant workwear, and more, you've come to the right place.

Bear Shoe Works has been in business for over a century in Superior Wisconsin.  And over the course of 100 plus years in business we've catered to customers who need the best safety boots and workwear possible.  Now we're opening up our store front on a national level with our online sales.

If you work in the outdoors, or on your feet all day, or you just want well built work apparel we'll probably be able to help you out.  Our new online store is just beginning April of 2018, and we'll continue adding to it over in order to bring you the best in footwear.  So, if you don't find what you're looking for right away please don't hesitate to get in touch.  Our staff will spend all the time you need making sure you're getting exactly what you're looking for.  Expect to be treated well over the phone or via e-mail, just like you'd be treated if you walked into our store front here in Superior Wisconsin!

Same Customer Service and Quality Footwear On A New Website

Bear Shoe Works physical store front is located in Superior WI.  We've been in business for over a century now for good reason.  A quality customer experience, a knowledgable staff, and expert fitting and customization.

In 2016 we launched our first web store with great success, but there were some growing pains.  We were able to expand our online offerings, and offer competitive pricing, but not everything that we can do online can be done at our "brick and mortar" store.  With that in mind, we've moved our online sales to a whole new website,

Please Note:  Not all of the items for sale online are available at our offices in Superior WI.  And not all of the pricing we offer in our online store will match with our physical store front.  We cannot offer price matching in store and online.  Due to manufacturer restrictions and meeting their guidelines what is offered online may not be the same as what's offered when you come in to visit us in person.